Digital Product Pricing Calculator
Calculate your digital product price based on perceived value, competitor pricing, and profit margin. All calculations run in your browser — no signup, no tracking, no cookies.
Run the calculator
Adjust the inputs and the output updates instantly in your browser.
Inputs
Adjust your costs and value assumptions.
Results
Live estimate based on your inputs.
How the math works
Cost-based price = creation hours × hourly rate. Value-based price = competitor price. Recommended price = lower of cost-based or value-based (with target margin). Profit per sale = recommended price × target margin. Monthly profit = profit per sale × monthly sales. Annual = monthly × 12. This is a simplified model — actual pricing depends on your brand, audience, and market positioning.
Common scenarios
20 hours at $50/hr, $29 competitor, 50% margin, 50 sales/month
Recommended price: $29. Profit per sale: $14.50. Monthly: $725. Annual: $8,700. This is a realistic benchmark for a digital template or ebook.
40 hours at $75/hr, $97 competitor, 60% margin, 20 sales/month
Recommended price: $97. Profit per sale: $58.20. Monthly: $1,164. Annual: $13,968. Higher value product with fewer sales.
FAQ
Do I have to sign up to use this?
No. The calculator is fully client-side. No login, no account, no email capture.
How accurate is this estimate?
It's a model, not a guarantee. Actual pricing depends on your brand, audience, and market positioning. Use the calculator for scenario planning.
Want the context behind the numbers?
Use the calculator for quick directional math, then move into the guide archive for execution steps, trade-offs, and time-to-first-dollar context.