Digital Product Pricing Calculator
Calculate your digital product price based on perceived value, competitor pricing, and profit margin. All calculations run in your browser — no signup, no tracking, no cookies.
Run the calculator
Adjust the inputs and the output updates instantly in your browser.
Inputs
Adjust your costs and value assumptions.
Results
Live estimate based on your inputs.
Your next move
Use the result to choose a small test before you create more files.
How the math works
One-time creation cost = hours to create × your hourly rate. Cost per first-month sale = creation cost ÷ expected first-month sales. Price for target margin = cost per sale ÷ (1 − target margin). First-month profit at your entered reference price = reference price × first-month sales − one-time creation cost. Year-one profit assumes the same monthly sales and reference price repeat for 12 months, while creation cost is paid once. Platform fees, payment fees, ads, taxes, refunds, and ongoing support are excluded. Your reference price is user-entered, not a verified market quote.
Illustrative scenarios — not benchmarks
20 creation hours at $50/hr, $29 reference price, 50% target margin, 50 first-month sales
Creation cost: $1,000. Cost per sale: $20. Price for target margin: $40. First-month profit at $29: $450. Year-one profit if 50 sales repeat monthly: $16,400.
40 creation hours at $75/hr, $97 reference price, 60% target margin, 20 first-month sales
Creation cost: $3,000. Cost per sale: $150. Price for target margin: $375. First-month profit at $97: −$1,060. Year-one profit if 20 sales repeat monthly: $20,280. Example assumptions only.
FAQ
Do I have to sign up to use this?
No. The calculator is fully client-side. No login, no account, no email capture.
How accurate is this estimate?
It's a model, not a guarantee. Actual pricing depends on your brand, audience, and market positioning. Use the calculator for scenario planning.
Want the context behind the numbers?
Use the calculator for quick directional math, then move into the guide archive for execution steps, trade-offs, and time-to-first-dollar context.